Wed Jun 5, 2013 3:15pm EDT —
Wed Jun 5, 2013 4:15pm EDT
Patrick McKenzie shows you how to educate, persuade, and sell via email. This talk will be particularly of interest to B2B and/or SaaS businesses which are interested in improving customer acquisition, decreasing cost per acquisition, decreasing churn, and increasing average revenue per account. We'll discuss pre- and post-signup email, including pacing, copywriting, delivery, and metrics.