> Metrics: How you can track the impact of your email marketing & drive people to take action (e.g. purchase something, try new feature, etc)
> UI/Copy: Tricks to increase click through rates in your campaigns
> Content: Using MailChimp to create and curate different types of content in your email newsletters.
> Why: Should you send an email newsletter -- does it really have any impact on your business? What's the point?