Thu Feb 13, 2014 3:56pm EST —
Thu Feb 13, 2014 4:01pm EST
SPORTS ILLUSTRATED Celebrates 50th Anniversary of the Swimsuit Issue
Executives and guests from SPORTS ILLUSTRATED, a Time Inc. brand, will visit the New York Stock Exchange on Thursday, February 13th to celebrate the 50th Anniversary of the Sports Illustrated Swimsuit Issue and the launch of the 2014 SI Swimsuit franchise, debuting across all platforms on 2/18.
To mark this occasion, Paul Fichtenbaum, Editor, Time Inc. Sports Group; Brendan Ripp, Publisher of Sports Illustrated; MJ Day, Editor of the Sports Illustrated SWIMSUIT issue and a group of the 2014 Sports Illustrated Swimsuit Models will ring the NYSE Closing Bell.
About the Sports Illustrated Group
Sports Illustrated is a multimedia sports brand that takes the consumer into the heart and soul of sports. The Sports Illustrated franchise is anchored by the weekly magazine—the most respected voice in sports journalism, reaching a weekly audience of nearly 22 million adults—and www.SI.com, the magazine’s 24/7 sports news website that delivers more than 300 original stories to its users each week. The franchise also includes Sports Illustrated Kids (www.sikids.com), a monthly magazine targeted to kids age 8 and up; GOLF Magazine and www.Golf.com; www.FanNation.com, a social networking and sports-news aggregation platform; SI Presents, the magazine’s specialty publishing division; as well as SI Books, SI Pictures, SI Productions, SI Digital and SI Events. Founded in 1954, Sports Illustrated is a division of Time Inc., the world’s leading magazine publishing company and a subsidiary of Time Warner.
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About Sports Illustrated Swimsuit
The Sports Illustrated Swimsuit (www.SI.com/Swimsuit) franchise reaches more than 62 million people annually, and more men 18 to 34 than the Super Bowl. The iconic franchise now spans more than 20 product extensions in digital social, broadcast, publishing, mobile and consumer products, along with supporting a vibrant experiential marketing business. Since debuting in 1964 Swimsuit has become a pop-culture phenomenon and an established launching pad for successful careers in TV, fashion, business and film including those of Kathy Ireland, Cheryl Tiegs, Tyra Banks and Heidi Klum. All of Swimsuit’s product extensions are built upon a heritage of amazing photography and footage of gorgeous models and athletes from the most exotic locations in the world.