Thu Jan 10, 2013 4:00pm EST —
Thu Jan 10, 2013 5:00pm EST
Mark H. McCormack, widely recognized as the founder of the Sports Marketing Industry, led IMG for almost 4 decades before his death in May of 2003. McCormack wrote the number one bestseller, What They Don’t Teach You at Harvard Business School, providing street smart advice to a generation of business leaders. This is a talk he gave at Oxford University on October 18, 1993 in the United Kingdom.