Senior Director of Communications
Mike Sundheim is in his 14th year full time with the Carolina Hurricanes media relations department, and his 12th year heading the team’s communications department. A 2000 graduate of the University of North Carolina’s School of Journalism and Mass Communication, Sundheim is responsible for the promotion of the team and its players in the local and national media, and serves as the Hurricanes’ primary media contact and spokesperson. He is also responsible for team publications, including media guides, game notes, press releases and other communications efforts, as well as managing the team’s communications budget and staff.
In addition to his media relations duties, Mike active in the team's social media efforts, helping to establish and maintain the team's Facebook and Twitter accounts. He has also contributed to the team’s website through his public relations blog, The Guy Behind the Guy, since 2005, providing fans with updates on team media appearances and giving them an inside perspective on the team away from the ice.
Prior to joining the team full-time in 2000, Sundheim spent two seasons as an intern in the Hurricanes’ media relations department, beginning with the team's 1998-99 campaign. Originally from Somerville, N.J., he also gained experience as an assistant sports editor for UNC’s student newspaper, The Daily Tar Heel, a student assistant in the UNC sports information department and a summer intern for the New Jersey Red Dogs of the Arena Football League (AFL).
Along with his Hurricanes responsibilities, Mike has also served as an adjunct professor at UNC's School of Journalism and Mass Communication, teaching a course in “Sports Publicity.” Mike and his wife, Leah, reside in Raleigh and have two sons: Franklin (4) and Charlie (2).