Sportsmanias is designed to be the easiest, fastest, most complete source of team news on web and mobile. The website and 5-star app provides users with real-time news, tweets, rumors, game scores, team standings and videos with an emphasis on content pushed by local newspaper beat writers, all customized by the fan and provided to him or her on a personalized home page. The co-founders are a mother/son team — an ad exec/workaholic, Aymara Del Aguila, and a student-athlete/sports writer, Vicente J. Fernandez. As a marketer, Aymara identified the opportunity to improve the digital news experience for sports fans, based on her son’s consumer habits. As the consummate diehard, Vicente shaped Sportsmanias and its content.