Interview with Chip Maxson, Senior Vice President of Business Operations at the Sacramento Rivercats Triple-A Baseball Club in the Pacific Coast League. Maxson is one of the more dynamic sports executives in minor league baseball. Maxson talks about protecting the price point against the bane of free tickets or heavy discounts, especially working in markets where that used to be the norm. Maxson discusses his philosophies on ensuring higher revenue, greater fan experiences, and increased retention efforts. Maxson presents his beliefs on how students can break into sports as well as stay into sports, as well as what he looks for during the sports hiring process.
Host: Troy Kirby
Filmed in the party suite at Raley Field in Sacramento
Sports Industry veteran Troy Kirby interviews the team behind the teams; those who work in the sports industry but rarely are seen by the media. Examined in this podcast are current and long-standing industry topics such as ticket sales, third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.