What shapes creativity? Is it the technology we use or the media we consume? Is it molded by our interactions with the people and environment around us? Every designer has his or her own creative process, whether it’s for advertising, digital or physical products.
Join Huge and Iain Tait, Creative Director at Google Creative Labs, as he shares the inspirations that motivated him in his previous roles as founder of a U.K. Interactive agency, Poke, and Global Creative Director at W+K, where the Old Spice Man was born.