Tue May 7, 2013 7:00pm EDT —
Tue May 7, 2013 9:30pm EDT
Fits.me is a Virtual Fitting Room with a shape-shifting robotic mannequin that takes your body measurements and mimics your shape so that you can see exactly how clothing would fit you. The affordable product aims to help online retailers offer a realistic view of how clothes will appear on the shopper, increasing sales and reducing returns. In recognition of the future role of augmented reality in e-commerce, Fits.me has recently received investment of £5m to fund international expansion.
Join Huge and Fits.me Chief Executive Heikki Haldre as he shows how the robotic mannequin has been developed, the effects the technology has had on e-commerce, and plans for the future.