It should come as no surprise that consumers value relevant and valuable information over thoughtless ad sales, but a quick look at current ad content seems to say otherwise. That’s why a large number of companies employ the use of content marketing to attract, retain and engage a target audience. But as consumers ceaselessly shift between various devices and platforms, the challenge is continuously providing the right type of content to the right consumer at the right time.
Join Huge and three content marketing startups Movable Ink, TripleLift and Clicktivated, as they demonstrate how marketers can reach (and serve) their users better with an agile approach to email marketing, image-driven advertising, and interactive video marketing. After the company demo, speakers will join Huge in a moderated discussion on use cases of content marketing and how it will adapt in the years to come.