Market uncertainty can be described by an innovation spectrum stretching from lesser uncertainty, when you’re undertaking projects that build directly on others, to greater uncertainty, when you’re pursuing truly disruptive ideas. Where is your idea on the innovation spectrum? Whether you are in a startup or in the enterprise, where you sit on the spectrum determines how you can most profitably apply lean startup methods.
In this session, Brant will discuss:
The best strategy and tactics for your place on the innovation spectrum
What waste looks like in a lean startup and how to capture the value stream
How to ignore anti-segment and how to segment your market expertly
The difference between listening to customers and doing what they say
How and what to measure
You’ll leave knowing:
The value you are creating
For whom and
How to deliver that value
What you won’t get is:
A paint-by-numbers approach for instant success;
A 400-page workbook;
Time wasted listening to pie-in-the-sky theories of entrepreneurial success.