The Impact of Big Data on the Enterprise
Michael Cavaretta, Technical Lead, Predictive Analytics / Data Mining, Research and Advanced Engineering, Ford Motor Company
Changes in the cost of processing hardware and storage along with new algorithms has opened up opportunities for deriving value from data. Right now the focus is on social data, but the future is embedded sensors and the Internet of Things. But, Big Data is nothing unless it can support analytics that provide business insights. The challenge is for companies to move beyond tools and technologies, to skills and strategic vision. This talk will highlight Big Data technologies and how companies can use data and analytics across the enterprise with examples from marketing, manufacturing, or product development.
Michael Cavaretta is Ford Motor Company’s Data Science leader. After receiving his Ph.D. in Computer Science in 1995, he has spent nearly 20 years applying data analytics to business problems. Currently managing the Predictive Analytics Group at Ford's Research and Advanced Engineering division, he has led multiple analytic projects across all areas of the company, including sales and marketing, warranty and quality, manufacturing, and HR.