Business S.O.S.™ Bring Back the American Dream is about the true state of America’s small businesses; that even five years after the Great Recession of 2008, many of us still find ourselves in a continued state of distress.
In the last decade, the world has changed, and continues changing, dramatically. These quantum structural and behavioral changes are a result of information technology (IT), industrial and economic globalization, and the continued dysfunction of our financial markets. The Great Recession of 2008 accelerated this global and national realignment. Economic growth remains stagnant, and while some industries are expanding, most small businesses are still in survival mode after five, long years.
The need to address and give voice to this enormous sector is the basis of the development of Business S.O.S.™ as a book and multimedia platform to help struggling small businesses. It exposes all the mitigating reasons why we are functioning in two totally different economies. The Globalized Trade Economy where large corporations are able to compete with everyone, everywhere. These multi-national corporations have become relentlessly dynamic and brutally efficient. The other Non-Global Trade Economy encompasses a slower pace of growth due to a lack of capital, innovation, and a smaller trading area with much less growth in consumer demand. This second economy has the capability of producing more jobs, but does not have the productivity gains because of the lack of demand. This is, also where, most American small businesses trade. More astounding is that 99% of all businesses are small businesses, which leaves millions of us in a continued state of S.O.S.
Business S.O.S.™ chronicles the rise and near demise of the author, Deborah Scarpa’s own flourishing ad agency and how, through the many techniques and methods discussed in this book, she was able to re-tool and restore her own small business back to profitability.
The book seeks to lift up the many forces making this distress the continued norm. It also offers viable solutions that will relieve the stress so many small businesses are experiencing everyday and could help drive individual and small business economic growth.